In the 60 years, Floralux has existed, it has become a household name in Belgium and France. It is inevitable, as the largest garden center in Belgium with 25,000 m² in Dadizele and 15,500 m² in Ham. In their garden centers, you can always buy beautiful decorations and plants of top quality at a reasonable price.
Floralux Combining online and offline engagement
Increasing the engagement levels in both online and offline shops was the major focus area Floralux wanted to grow, doing so by introducing personalized loyalty campaigns.
Floralux faced a challenge in keeping its customers engaged and effectively combining their online and offline shopping behavior. The company was looking for a solution to help them better understand their customers and provide a personalized shopping experience. This is where Penfield Digital, stepped in to help.
Our team comprehensively analyzed Floralux's current marketing efforts and customer data, and we recommended Salesforce Marketing Cloud as a solution. Here's a detailed look at how we helped Floralux increase customer engagement and combine online and offline shopping behavior:
Customer Data Management: The first step was to consolidate all of Floralux's customer data from multiple sources, including online and offline interactions, into a single view in Salesforce Marketing Cloud. This helped Floralux have a complete understanding of their customer's shopping behavior, preferences, and interactions.
Personalized Marketing Campaigns: By leveraging the consolidated customer data, we created automated personalized marketing campaigns that were triggered based on customer behavior and preferences. This helped Floralux provide a more relevant and personalized shopping experience to their customers, leading to higher engagement and conversions.
Multi-Channel Marketing: Using Salesforce Marketing Cloud, we executed multi-channel marketing campaigns that included email, offline in-store announcements, and social media. This helped Floralux reach its customers through multiple touchpoints, increasing engagement and conversions. The company was able to target customers with relevant messages at the right time and through the right channel, resulting in higher customer satisfaction.
Real-Time Analytics: With real-time analytics, Floralux was able to track the performance of each campaign in real time and make data-driven decisions. This helped them optimize their marketing efforts and achieve better results. The company was able to see which campaigns were performing well and which were not, allowing them to make changes and improve their marketing strategy.
Omnichannel Journeys: We helped Floralux create omnichannel journeys that combined online and offline shopping behavior, providing a seamless experience to customers. This helped Floralux understand their customer's complete shopping journey and provide relevant messaging at every touchpoint. By combining online and offline shopping behavior, Floralux was able to provide a better shopping experience to its customers, resulting in higher customer satisfaction and loyalty.
Thanks to these efforts, Floralux was able to increase customer engagement and combine online and offline shopping behavior, resulting in an increase in sales in the first 6 months. By leveraging the power of Salesforce Marketing Cloud, they were able to provide a personalized shopping experience to their customers, understand their shopping behavior, and achieve their marketing goals.
Overall, our work with Floralux demonstrates the importance of understanding customer behavior and providing a personalized shopping experience. By combining online and offline shopping behavior and leveraging the power of Salesforce Marketing Cloud, businesses can achieve their marketing goals and provide a better shopping experience to their customers.