As a leading HR partner and recruitment agency with multiple sub-brands spanning different sectors and generations of the job market, Randstad faced the challenge of managing the complexity and diversity of their businesses. To tackle this, they were in search of a Salesforce partner who could comprehend the nuances of both the B2B and B2C sectors, possess expertise in creating engagement campaigns for the HR and recruitment industry, and could provide support for strategic as well as operational projects.
Randstad Penfield Digital's Ongoing Support Helps Randstad Optimize Lead Management and Employee Onboarding with Salesforce Expertise
Penfield Digital has been a trusted partner of Randstad for years, optimizing lead management and designing personalized engagement processes. Their expertise in Salesforce has improved onboarding experiences and employee retention rates.
Penfield Digital's Ongoing Support Helps Randstad Optimize Lead Management and Employee Onboarding with Salesforce Expertise
Our approach
Over the past few years, as part of our Managed Service arrangement, Penfield Digital has provided comprehensive strategic and operational support to Randstad's various brands, including Yacht and TempoTeam. Specifically, we've optimized their lead qualification and data management process within Salesforce Sales Cloud, resulting in personalized lead follow-ups that have significantly improved the candidate experience and increased engagement.
To enhance Randstad's nurturing process and campaign management, we've designed ongoing engagement journeys that incorporate dynamic and highly personalized content. By creating several automation processes, we've been able to extract data from Marketing Cloud and use it to personalize the content even further. We've also helped the business segment its audiences in new ways and create personas by strategically selecting required data points.
In addition, we've facilitated a more personalized onboarding experience for new employees by creating personalized follow-up and onboarding documents and implementing a feedback loop and internal follow-up process for employees who have feedback to share or have had a negative experience during their first few weeks.
We strive for partnerships in all our customers
Penfield Digital has been a trusted partner of Randstad for the past couple of years, providing ongoing strategic and operational support to their various sub-brands, such as Yacht or TempoTeam, as part of our Managed Service arrangement. One of the key areas we have assisted Randstad with is their lead management process, where we have optimized their lead qualification and data management through their Salesforce Sales Cloud CRM system. This has resulted in personalized lead follow-ups, improved candidate experience, and higher engagement.
In addition, we have designed ongoing engagement processes and journeys utilizing highly personalized and dynamic content to enhance the nurturing process and optimize campaign management. To achieve this, we have also created multiple automation to extract data from Marketing Cloud and use it to further personalize the content. With our strategic guidance, Randstad has been able to segment its audiences in new ways, creating targeted personas that have helped increase the effectiveness of its campaigns.
Our Salesforce expertise has also allowed us to improve the onboarding experience for new employees. In addition to creating personalized follow-up and onboarding documents, we have implemented a feedback loop and an internal follow-up process to ensure that any negative experiences are addressed promptly. This has led to a more positive onboarding experience and improved employee retention rates.
Results
Overall, Randstad is extremely satisfied with the support and dedication provided by Penfield Digital, and we take pride in being an extended part of their team. Our highly personalized engagement programs have helped to increase conversion rates and the number of applications, which is a key performance indicator for Randstad. We look forward to continuing our partnership and delivering further success together.
