Skip to main content

CX Transformation Makro Kerstpakketten Teams Up with The Valley Assist Digital and Penfield Assist Digital for Salesforce-Powered Innovation

The power of collaboration

Exciting and transformative developments are underway as Makro Kerstpakketten, the distinguished market leader in end-of-year gifts with over 50 years of experience, embarks on a groundbreaking journey to revamp its CX platform. The Valley, renowned for its innovative solutions, has been chosen as the key partner for this venture. Collaborating seamlessly with Penfield Assist Digital, we are pleased to announce that Penfield will take the reins on the Salesforce component of this initiative.

In this dynamic collaboration, The Valley and Penfield Assist Digital are set to redefine Makro Kerstpakketten's online presence. Leveraging Salesforce's cutting-edge technologies, Penfield will play a pivotal role in enhancing the technical backbone of the project. The integration of D2C Commerce Cloud from Salesforce will further propel the development of modern e-commerce facilities, ensuring a seamless and immersive digital experience for Makro Kerstpakketten's discerning clientele.


Rommert Crépin, Commercial Director of Penfield, shared his thoughts on the collaboration, stating, "We are thrilled to be part of this strategic initiative with The Valley and Makro Kerstpakketten. Our focus on the Salesforce work aligns perfectly with our commitment to delivering innovative solutions that elevate the customer experience. This collaboration represents a powerful synergy of expertise, and we are excited to contribute to the success of this transformative project."

This multi-faceted collaboration not only highlights the commitment to excellence from The Valley and Penfield Assist Digital but also underscores the synergies generated when industry leaders join forces. The incorporation of Salesforce's comprehensive suite of tools will empower Makro Kerstpakketten to stay ahead in the competitive landscape, providing customers with a seamless, personalized, and engaging digital journey.

As the project unfolds, the joint efforts of The Valley and Penfield Assist Digital promise a transformative CX platform for Makro Kerstpakketten, setting new benchmarks in the realm of end-of-year gifting. Stay tuned for the exciting developments as this collaboration continues to unfold its full potential, showcasing the power of innovation and strategic partnerships in the ever-evolving digital landscape.

Keen to learn more?
Let's have a coffee!

Rommert Crépin

Commercial Director

Contact Rommert