Pets offer us a lot of comfort and joy.
Our furry, feathered, or scaled friends are now beloved and full-fledged family members. With such a status, of course, comes good nutrition, toys, scratching posts, baskets, and countless other accessories.
Pets Place provides for all those needs.
It is the animal shop of the Netherlands that is always close by. Pets Place has numerous pet stores throughout the country, as well as a webshop. They have a strong retail formula that combines both the garden and pet sections.
IJsvogel Retail is the owner of Pets Place.
To take marketing automation and customer experiences to the next level, the organization enlisted the help of Penfield Digital and Salesforce.
Even better online and offline experiences
IJsvogel Retail was looking for a new marketing and automation platform for Pets Place that would enable stores to offer customers an even better shopping experience both online and offline. Omnichannel is the magic word here: a similar, high-quality experience across all channels and touchpoints (website, mailings, physical store presentation). Personalization, loyalty, and engagement play an important role.