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IJsvogel Retail chooses Penfield Digital for optimizing customer experiences.

Pets offer us a lot of comfort and joy.
Our furry, feathered, or scaled friends are now beloved and full-fledged family members. With such a status, of course, comes good nutrition, toys, scratching posts, baskets, and countless other accessories.

Pets Place provides for all those needs.
It is the animal shop of the Netherlands that is always close by. Pets Place has numerous pet stores throughout the country, as well as a webshop. They have a strong retail formula that combines both the garden and pet sections.

IJsvogel Retail is the owner of Pets Place.
To take marketing automation and customer experiences to the next level, the organization enlisted the help of Penfield Digital and Salesforce.

Even better online and offline experiences
IJsvogel Retail was looking for a new marketing and automation platform for Pets Place that would enable stores to offer customers an even better shopping experience both online and offline. Omnichannel is the magic word here: a similar, high-quality experience across all channels and touchpoints (website, mailings, physical store presentation). Personalization, loyalty, and engagement play an important role.

Campaigns focussing on both pets as owner of pets

After sending out an RFP, IJsvogel Retail chose Salesforce's Marketing Cloud as the new platform for managing and improving digital customer experiences. Penfield Digital became the strategic partner for implementing and managing the platform.

Knowing what pets find important It is not only the customer that is central at IJsvogel Retail but also the pet. With the help of Salesforce Marketing Cloud, IJsvogel Retail can gain even better insights into this, which offers opportunities to better translate marketing campaigns and messages into the wishes and needs of that customer and pet. Emotion is an important element in this. IJsvogel Retail's customers have a passion for animals and enjoy being active in green spaces. Thanks to Salesforce Marketing Cloud, it is now possible to firmly anchor these principles in IJsvogel Retail's marketing and communication offerings.

"This partnership between IJsvogel Retail and Penfield Digital is a true partnership, their way of working is based on clarity, transparency, and partnership, which perfectly aligns with the vision and strategy of IJsvogel Retail."

Maurits den Dunnen, Salesforce Product Owner

More information on this collaboration? Contact me

Rommert Crépin

Commercial Director

Contact Rommert