Loyal customers. Better business results. That is what it’s all about. The implementation of the Salesforce software will definitely generate upside. But when you are set to make a real difference in your market it is essential to take a strategic approach with a clearly defined implementation roadmap.
Together with your team we will explore your brand’s differentiating capabilities. The things that really make you stand out from the competition. That will make a solid foundation for your digital transformation and disruption ambitions. Our experience tells this is what truly accelerates you digital initiatives. Also, a strong brand position creates a powerful engine for growth.
Customer experience marketing
Customer experience marketing is built on 3 distinct and interrelated pillars: brand, data and experience. As a brand you need data (read: insights) to make your customers' experience a personal one. But it is essential to communicate from your brand values for your customers to experience your brand as genuine, authentic and appealing.
Therefore, creativity plays a prominent role in the concepts and campaigns we develop. Experience turns prospects into buyers. And buyers into loyal customers.
Our user experience and visual designers ánd copywriters ensure that your campaigns, email templates, web forms, mobile apps and landing pages are built for conversion.
Our marketing experts help you design and build your loyalty program or points collection scheme to stimulate repeat purchases and brand interaction.
And, if we find out that your brand may need some sharper definition, our brand strategists will work with you to craft a strong and sharply defined brand position, with the brand values as the compass to create compelling customer experiences across all channels and touchpoints.
We said it earlier: data is what makes your marketing world go round. No customer experience without valuable insights. Our information architects have got a track record in breaking down existing data silos whilst building a single customer view of your customers. Based on an efficient data architecture.
Thus, we provide you with the basis to deliver next best actions to individual customers. Based upon their own behavior, the most likeable moments for conversion through their channel of preference.
Marketing automation is about running as many campaigns and communication programs with as little effort as possible. Our credo: let the data do the work for you. With pragmatic and thorough customer journey mapping sessions we jointly define your implementation roadmap as well as the low-hanging fruit, where the start of our journey together is marked by the implementation of your minimal viable product (MVP).
That will enable you to benefit from the Salesforce software capabilities right from the start while scaling up at a pace that suits your ambitions. Where, of course, we measure performance against predefined KPIs. And, with your campaigns and communication programs fully automated, you will have more time to keep your brand on track. Just as you envisioned.