Marketing automation

Marketing automation must pay off. Generate CLV and ROI. Therefore, we give you lift-off with initial journeys and templates in the first 2 months. Where marketing is not only about reeling in new and repeat customers but also keeping them engaged after the purchase.

Fact is that marketing goes beyond the point of purchase. Keeping customers engaged, rendering the service and relevant, personalized communications they expect. The result: brand preference and loyalty. Marketing automation makes a marketer's life easier and customers more engaged. The more so as we ensure consistent branding across your digital touchpoints as well.  

Creative services

Consistency in creative communication is key to an immersive customer experience. Our UX and visual designers and copywriters are doing just that: creating omnichannel journeys fuelled from your brand’s DNA, so unmistakably yours.

And with some 20 years of experience in brand activation our strategic planners, art & copy directors are well positioned to design your next activation campaign, where Salesforce experts create and implement a smooth campaign flow for automated follow-up upon campaign response.

Data architecture

Data is crucial if you want to offer a consistent, personalized customer experience. We know how to set up your data architecture and connect the dots between any silos. We design your central data model, build your 360-degree customer profiles and make sure the relevant data is imported through API connections from any data source or source system.

With your single customer view in place, we have laid the foundation to render that desired omnichannel customer experience to potential and existing customers.

Customer experience marketing

Remember: Marketing automation tooling is just an enabler. Creating an immersive customer experience takes AI to make it personal. As well as brand consistency in creatives across all customer touchpoints. That is what makes a consistent customer experience.

With extensive experience in loyalty marketing, we help you step up in the game of customer engagement, creating and implementing your own loyalty program or points collection scheme. Including the program concept and creatives.

Growth strategies

It takes an MVP implementation to get your marketing automation started. To turn buyers into loyal customers and benefit from better business results you cannot do without a clear strategic roadmap. Because an ambition you can work towards, your flag on the moon, is something that allows us to create a strategic roadmap. A plan that will help you seize the full potential out of the Salesforce platform. And serve as a guide to efficiently manage your digital transformation.


Marketing cloud

As experienced omnichannel marketers we are convinced Salesforce Marketing Cloud is THE technology platform that helps you build long-lasting relationships with your customers. With Email Studio and Journey Builder as the core, Marketing Cloud offers you a full suite of marketing capabilities that helps you design intuitive customer journeys. Create personalized, omnichannel campaigns combining email, mobile, social and web-based customer touchpoints. Or use your customer data to optimize your online advertising campaigns. We know exactly what it takes to get started and make your software investment pay off as from day one. Happy customers make positive business results.


When you are working with business clients Pardot is the suitable application that helps you with effective sales pipeline management. Allocating specific scores per type of engagement Pardot's lead scoring engine helps you turn marketing into sales qualified leads. Pardot also allows you to create relevant journeys showing your leads relevant content based on earlier interests and interactions. That makes it your perfect solution to drive pipe and enjoy better conversion.

Sales cloud

Today's information- and digital-savvy customers are more demanding then ever. They expect your sales team to be knowledgeable, understand their business and needs, and personalize every experience. With Salesforce Sales Cloud we create solutions that help companies sell smarter, prioritize leads to close deals faster, and grow accounts. Boost cross-department effectiveness by connecting sales, service, and marketing data to personalize every single stage in the customer journey. We create attractive communications and a pervasive view of your sales performance. Let your sales teams benefit from one unified platform so they can spend more time focusing on closing their deals.

Service cloud

Marketing does not stop after your customers decided to make their first purchase. After the point of purchase marketing actually begins: then it is all about living up to the promises you made before. Today’s connected consumer demands excellent service experiences from the brands they interact with. In this landscape, service teams can transform the customer experience and, even better, exceed expectations. Salesforce Service Cloud enables companies to provide superior customer service, turning it into your competitive edge. We create enticing post-purchase customer experiences that allow you as a brand to deliver your customers omnichannel, personalized and proactive service. Before they know they need it.

Penfield Digital

(Visiting address)
Isaäc Asscherpad 11 
1096 BJ Amsterdam

+ 31 (0)20 312 20 18