Growth strategies

Loyal customers. Better business results. That is what it’s all about. The implementation of the Salesforce software will definitely generate upside. But when you are set to make a real difference in your market it is essential to take a strategic approach with a clearly defined implementation roadmap. 

Together with your team we will explore your brand’s differentiating capabilities. The things that really make you stand out from the competition. That will make a solid foundation for your digital transformation and disruption ambitions. Our experience tells this is what truly accelerates you digital initiatives. Also, a strong brand position creates a powerful engine for growth.

Customer experience marketing

Customer experience marketing is built on 3 distinct and interrelated pillars: brand, data and experience. As a brand you need data (read: insights) to make your customers' experience a personal one. But it is essential to communicate from your brand values for your customers to experience your brand as genuine, authentic and appealing.

Therefore, creativity plays a prominent role in the concepts and campaigns we develop. Experience turns prospects into buyers. And buyers into loyal customers.

Creative services

Our user experience and visual designers ánd copywriters ensure that your campaigns, email templates, web forms, mobile apps and landing pages are built for conversion.

Our marketing experts help you design and build your loyalty program or points collection scheme to stimulate repeat purchases and brand interaction.

And, if we find out that your brand may need some sharper definition, our brand strategists will work with you to craft a strong and sharply defined brand position, with the brand values as the compass to create compelling customer experiences across all channels and touchpoints.

Data architecture

We said it earlier: data is what makes your marketing world go round. No customer experience without valuable insights. Our information architects have got a track record in breaking down existing data silos whilst building a single customer view of your customers. Based on an efficient data architecture.

Thus, we provide you with the basis to deliver next best actions to individual customers. Based upon their own behavior, the most likeable moments for conversion through their channel of preference.

Marketing automation

Marketing automation is about running as many campaigns and communication programs with as little effort as possible. Our credo: let the data do the work for you. With pragmatic and thorough customer journey mapping sessions we jointly define your implementation roadmap as well as the low-hanging fruit, where the start of our journey together is marked by the implementation of your minimal viable product (MVP).

That will enable you to benefit from the Salesforce software capabilities right from the start while scaling up at a pace that suits your ambitions. Where, of course, we measure performance against predefined KPIs. And, with your campaigns and communication programs fully automated, you will have more time to keep your brand on track. Just as you envisioned.


Marketing cloud

As experienced omnichannel marketers we are convinced Salesforce Marketing Cloud is THE software that helps you build long-lasting relationships with your customers. With Email Studio and Journey Builder as the core, Marketing Cloud offers you a full suite of marketing capabilities that helps you design intuitive customer journeys. Create personalized, omnichannel campaigns combining email, mobile, social and web-based customer touchpoints. Or use your customer data to optimize your online advertising campaigns. We know exactly what it takes to get started and make your software investment pay off as from day one. Happy customers make positive business results.

Sales cloud

Today's information- and digital-savvy customers are more demanding then ever. They expect your sales team to be knowledgeable, understand their business and needs, and personalize every experience. With Salesforce Sales Cloud we create solutions that help companies sell smarter, prioritize leads to close deals faster, and grow accounts. Boost cross-department effectiveness by connecting sales, service, and marketing data to personalize every single stage in the customer journey. We create attractive communications and a pervasive view of your sales performance. Let your sales teams benefit from one unified platform so they can spend more time focusing on closing their deals.

Service cloud

Marketing does not stop after your customers decided to make their first purchase. After the point of purchase marketing actually begins: then it is all about living up to the promises you made before. Today’s connected consumer demands excellent service experiences from the brands they interact with. In this landscape, service teams can transform the customer experience and, even better, exceed expectations. Salesforce Service Cloud enables companies to provide superior customer service, turning it into your competitive edge. We create enticing post-purchase customer experiences that allow you as a brand to deliver your customers omnichannel, personalized and proactive service. Before they know they need it.

Penfield Digital

(Visiting address)
Isaäc Asscherpad 11 
1096 BJ Amsterdam

+ 31 (0)20 302 20 18