Penfield Digital op Salesforce World Tour AmsterdamPublished on 11-02-2019 by Gerben Busch
Penfield Digital will be present at the March 7, 2019, Salesforce World Tour in RAI Amsterdam. The not to-be-missed customer experience event of the year.
The value of 1st party data: seeing is believingPublished on 06-02-2019 by Gerben Busch
Big Data. Trending topic in the marketing arena for some years now. Encouraged by an industry who are making a nice buck, Big Data is supposed to be the goose that lays the golden egg. Which is not by definition the case.