Best of breed vs. all-in-one: 50 shades of greyPublished on 11-07-2019 by Gerben Busch
In her post called “Best-of-Breed or All-in-One marketing software, which serves you better?”. Holistic Email Marketing’s Kath Pay is making some interesting statements.
5 redenen waarom Penfield Digital ... Penfield Digital heetPublished on 20-06-2019 by Gerben Busch
Ja, waarom heten we eigenlijk Penfield Digital? Nou daarom!
Salesforce WTA revisited: we get your motor runningPublished on 29-03-2019 by Gerben Busch
With Salesforce you bought yourself a Ferrari, but it's everything but a smooth drive. Sounds familiar? Then it's time to meet the Penfield Digital chiptune squad.
Salesforce WTA revisited: the importance of brand in the customer experience equationPublished on 16-03-2019 by Gerben Busch
Is marketing automation tooling really the goose that lays the golden eggs? Well, it is a step in the right direction, but ...
Penfield Digital op Salesforce World Tour AmsterdamPublished on 11-02-2019 by Gerben Busch
Penfield Digital will be present at the March 7, 2019, Salesforce World Tour in RAI Amsterdam. The not to-be-missed customer experience event of the year.
The value of 1st party data: seeing is believingPublished on 06-02-2019 by Gerben Busch
Big Data. Trending topic in the marketing arena for some years now. Encouraged by an industry who are making a nice buck, Big Data is supposed to be the goose that lays the golden egg. Which is not by definition the case.